triathlon of change
This series goes beyond surface-level metrics to explore how to leverage data to gain actionable insights that drive growth. It emphasizes the importance of asking the right questions, combining quantitative and qualitative data, and using measurement as a tool for continuous improvement.
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The Power of Meaningful Measurement
Change management is rife with metrics: adoption rates, cost savings, time to completion, etc. These numbers are essential, but they shouldn't be our sole focus. All too often, we conflate tracking numbers with truly measuring success. This mindset can lead us astray, focusing on hitting meaningless targets rather than on achieving the deeper goals of the change initiative.
Change management is rife with metrics: adoption rates, cost savings, time to completion, etc. These numbers are essential, but they shouldn't be our sole focus. All too often, we conflate tracking numbers with truly measuring success. This mindset can lead us astray, focusing on hitting meaningless targets rather than on achieving the deeper goals of the change initiative.
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Measuring What Matters
Imagine an iceberg. We see the imposing peak above the water, but 90% of its mass lies beneath the surface. The same is true with change initiatives. Focusing solely on metrics of outcomes and strategic objectives is tracking only the tip of the iceberg. To understand if the change will truly become embedded, we need to find ways to measure what's hidden from view.
Imagine an iceberg. We see the imposing peak above the water, but 90% of its mass lies beneath the surface. The same is true with change initiatives. Focusing solely on metrics of outcomes and strategic objectives is tracking only the tip of the iceberg. To understand if the change will truly become embedded, we need to find ways to measure what's hidden from view.
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Measuring for Each Stage
Just as a triathlon requires different strategies for swimming, cycling, and running, successful change initiatives need different metrics at different stages. Here's a breakdown of these three stages and the key focus points for measurement.
Just as a triathlon requires different strategies for swimming, cycling, and running, successful change initiatives need different metrics at different stages. Here's a breakdown of these three stages and the key focus points for measurement.
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Measuring the Mind and Heart of Change
Change often boils down to technical things: new processes, software implementations, org charts. But we can have all the tactical pieces in place, yet still fail if we haven't addressed the human side of the equation. This is why including metrics focused on the mind and heart of employees is so important.
Change often boils down to technical things: new processes, software implementations, org charts. But we can have all the tactical pieces in place, yet still fail if we haven't addressed the human side of the equation. This is why including metrics focused on the mind and heart of employees is so important.
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The Holistic Path to Change Success
Quantitative and Qualitative: Numbers tell us part of the story, but employee experiences, observations, and sentiment fill in the full picture.
Metrics for Each Stage: The focus needs to shift as you move through the unfreezing, moving, and refreezing phases.
Head, Hand, and Heart: Measuring the cognitive, practical, and emotional aspects of change ensures nothing crucial gets overlooked.
Quantitative and Qualitative: Numbers tell us part of the story, but employee experiences, observations, and sentiment fill in the full picture.
Metrics for Each Stage: The focus needs to shift as you move through the unfreezing, moving, and refreezing phases.
Head, Hand, and Heart: Measuring the cognitive, practical, and emotional aspects of change ensures nothing crucial gets overlooked.
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